About Blue 449

Blue 449 – www.blue449.com We are a new, global media brand. Analogue business models have been shattered by the new digital economy. New methods are needed. Today, a media agency must think flexibly, learn fast, respond swiftly, collaborate widely, nurture technology, amplify ideas, read data and operate at the very heart of businesses. It must sit at the intersection of data and ideas. There is a parallel for this in technology. It’s called Open Source.

Open Source is a philosophy born in the world of software development that has since been applied to other fields. The core principle is that the source code of software programs be made publically available for adaptation, modification and development. It is an approach to work that is decentralised, people-focused and full of possibility. Open Source has influenced the world’s most innovative businesses, from the sharing economy of Airbnb to the crowdfunding finance of Zopa to access-driven entertainment platforms like Spotify.

Its methods have greatly influenced us and we believe that Open Source behaviours not only make sense for a media agency, they are what are needed for a modern media agency to excel. Which is why we are calling ourselves ‘The Open Source Media Agency’.

Responsibilities:

The Media Planner is responsible for developing media plans and recommendations as well as consolidation and co-ordination of media plans and reports across Asia Pacific markets, working with the agency and client teams at the APAC hub and HQ level. This role requires planning & implementation capability on a local level (Hong Kong) and acts as an overall support to the team in managing all tasks across the region. Key to being successful in this role is sound media knowledge and organization skills as well as the ability to manage multiple market relationships.

• Working with the team to develop and implement media strategies to achieve client objectives
• Ensure punctual and accurate submission of media deliverables as defined by SOW of each key client
• Familiarity with media and consumer market research
• Resourceful in providing competitive intelligence

Desired Skills and Experience

• 1+ years of media planning and/or co-ordination experience in Asia Pacific with reputable media agencies or client companies in a similar function
• Good knowledge in offline media and digital media planning (Regional and Local Media)
• Experience in using research tools for planning and competitive analysis (e.g. Nielsen Media Index, ComScore, GWI, Global Business Influencers and Admango etc..)
• Experience in using tracking technologies (e.g. DoubleClick, Sizmek, Google Analytics) from trafficking, reporting and troubleshooting tags
• Ability to manage projects to successful completion, multi-task and work within tight deadlines
• Ability to work well in a team and to manage under pressure
• Detail minded with attention to details
• Good with numbers, advance knowledge in excel (use of pivot tables)
• Fluent English a must, Chinese and Mandarin language skills desirable
• Open minded, strong curiosity and keen to learn
• Creative and have passion for digital

If you are interested, please do email your CV.