Our Group is one of the fastest growing boutique hotel chains in Hong Kong. Having launched and managed 5 hotels, the Group is working on opening more of the kind in the territory. To support this rapid growth, we are now looking for high caliber, experienced and most importantly devoted & dedicated professionals for the following career opportunity.

Key responsibilities will include:

• Manage marketing operations for Butterfly Hospitality Group;
• Work closely with Marketing & Digital Campaign Manager to review on digital campaigns’ performance (e.g. SEM, Email marketing, social media) and develop marketing content;
• Create and develop content marketing and promotion strategies to meet the objectives set in the Hotels’ brand guidelines;
• Proactively write and source stories to reflect key messages and create compelling, highly engaging content targeted to different audiences, delivered across the most relevant channels;
• Work closely with the Café Operator on annual plan, seasonal/ festive promotions and collaterals design & production;
• Provide effective internal communications; 
• Use appropriate analytics to measure, evaluate and report for all marketing activity and against target;
• Hands on and work with external agencies to create and design content and communications in a variety of formats from press releases, web content and social media posts to infographics; photography and video as well as marketing collateral such as prospectuses, newsletters, display materials, etc;
• Responsible for public relations, develop media relationships to gain media coverage and deliver a targeted programme of events, advertising and promotion.

Candidate should have the following skills and experience:

• Bachelor's Degree Holder in Marketing , Communications, Public Relations or related discipline;
• Min. 6 – 8 years of relevant experience in the field of marketing and PR; 
• Experience in delivering compelling storytelling content for social media;
• A track record of gaining media coverage, social media followers and likes;
• Ability to work at strategic and hands on operational level; 
• Experience in creating or working with external agencies to create platforms and foundations for social media impact; 
• Experience of marketing across multiple channels including web, e-marketing, social media and experience of working with analytic tools;
• Interest in hospitality, lifestyle products, coffee and photography;
• A good eye for design and excellent in content creation (photography, literature skills – both English and Chinese).

For more information about our Group, please visit www.butterflyhk.com.

We offer attractive remuneration package to the successful candidate. Please send your detailed resume with current and expected salary via the below button: “APPLY NOW” or by fax to our confidential number: 8343 8271 or by post to 13/F, Yue Hwa International Building, 1 Kowloon Park Drive, Tsimshatsui, Hong Kong (Attention to Human Resources Department). *MUST quote the Job Title with Employer Ref. No. in your application.

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