Our client are looking for a Social Media Director to lead the curation and management of the brand’s social media channels, someone who has in depth knowledge in strategically plan, drive and promote the brand in the digital world.

This key position will drive social media strategy and execution in collaboration with the marketing team under the direction of the Creative Director. Providing a full breadth of national and international news and lifestyle content serving our global audience with ultimate goal in increasing our digital fan and customer base into the millions.

It is essential this individual has thorough understanding of social media best practices and can efficiently use appropriate metrics to drive editorial content creation, execution and distribution.

Job Specification

• Responsible for overseeing the Company’s Social Media Strategy and Social Media team across the brand’s social media platforms and channels.
• Create the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
• Ensure our social broadcasting is fully integrated with all other efforts across the Company’s portfolio, as well as managing the Social Media budget.
• Source and manage relationships with social monitoring and platform partners to support and develop commercial opportunities.
• Act as the advocate of social media integration within the Company, influencing overall site and business strategies.
• Coordinates with internal PRs, Editorial & Marketing to support the Company’s mission and objectives.
• Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting monetization across the company’s portfolio.
• Act as the advocate of social media integration within the Company, influencing overall site and business strategies.
• Provide benchmarks and analyse data, to inform company-wide decision-making and commercial campaign targets are met
• Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry.
• Monitor the competition and be aware of market changes and developments.

Requirements

• Creative, diplomatic, excellent interpersonal and presenting skills
• Strong project management and organisational skills
• Advanced knowledge and understanding of social media and networking platforms and monitoring suite suppliers
• Experience of luxury retail business and strategy development
• Ability to build and leverage a strong network of peers and partners

Please apply online for consideration at your soonest convenience. If you have any further questions about this role, please contact Lulu Gong on 3656 5824 or send your CV lulu.gong(@)fytehk.com