Position Summary:
Reporting to the Marketing Manager – the Marketing Executive-Activation Coordinator’s primary duty is to centralize & coordinate activities that may arise due to ‘Market led’ approach. The incumbent gets exposure not only to the Marketing function but also to Commercial & Supply Chain functions.
 
Essential Job Functions:
A&P Analysis & Tracking
• A&P Budget tracking & analysis
• Evaluation of the DASH model vs. Actual investments
 
GWP Management
• GWP Forecasting for entire BU
• Manage GWP Inventories – Coordination with Operator locations & ensuring availability across country, auditing warehouse stocks from time to time
• GWP effectiveness survey/report from time to time to ensure productivity & better returns on investments
• Constantly look for new ideas for GWPs/Gifting basis market trends or creative inputs
 
Management of new products and limited editions
• Collation of requirements for LE/NPD/VAP packs
• Coordination with the Supply Chain executive for LE/NPDs delivery on time
• Implementation of projects driven centrally
• Create central pool of assets/toolkits for easy access of MAMs
• Follow up on retail Ops projects – prepare a project management approach
 
Administration
• Interacting with Central Marketing team on ‘Brand specific’ information, exchanging information from time to time
• Assisting Marketing Manager on central project implementation
• Basic analysis skills to understand Cost Benefit & thereby drive efficiencies
• Setting up tracking systems for marketing campaigns
• Ensure repository of all data related to Marketing campaigns
• Collating & circulating Monthly marketing report
• Organizing the production of branded items such as stationery and merchandise
• Facilitation of vendor billing and payment, resolution and reconciliation of account
• Co-ordination with agencies & Suppliers (if any)

Qualifications/Requirements:
• Degree holder, preferably in Marketing
• Knowledge in wines & spirits industry and/or consumer products an advantage
• Energetic and proactive individual with good organizational and time management skills
• Presentable and Excellent communication skills in English