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Marketing Lead - Generic (Associate Manager equivalent)

Actavis Hong Kong Limited

  • Company Industries:Others

Job Information

  • Post Date:2018-02-28
  • Career Level:Middle
  • Location:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Brand / Product Management  Pharmaceutical  

Job Description

Key Responsibilities

  • Provides sales management with marketing strategy and execution in order to support sales target achievement in Hong Kong / Macau.
  • Understands the market and customer dynamics, develop, plan and execute marketing programs for key generic products.
  • Demonstrates knowledge of Teva's therapeutic areas and products including the different stages of a product lifecycle and how to manage a branded generics portfolio.
  • Conducts market analysis to develop and improve strategic decisions for generic products.
  • Supports marketing planning across different channels and execution of marketing plans.
  • Works with Marketing and Portfolio Manager to establish marketing strategies and promotional plans.
  • Supports new product launches and develop marketing program for key products.
  • Coordination with distributor(s), regulatory department, customer service, and logistics department to ensure timely launch of new products and supplies.
  • Provides product training supports to sales team and support promotion campaigns.
  • Works with Sales team for KOL and Key Account Management (KAM) Development & implementation.
  • Works with Marketing and Portfolio Manager to set up sales management information system to monitor sales activities, project sales forecast, sales execution and decision-making.

Requirements

Qualification

  • Science or Business degree in applicable discipline (Marketing / Product Management)


Experience

  • Minimum 5 years of related experience in pharmaceutical industry (at least 3 years in marketing role)
  • Experience in managing branded generic products
  • Digital marketing experience is an added advantage
  • Experience working in multi-national healthcare related companies

 

 

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Company Info

Actavis A leading global generics business, a premier pipeline, highly efficient operations and an experienced management team creating an unrivaled foundation for long-term growth . New medicines developed that address unmet medical needs in critical therapeutic areas, as well as increasing global access to high-quality, affordable medicines.

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