Responsibilities

• Lead and manage qualitative customer and brand research to understand consumer’s changing needs (e.g. interviews)
• Manage qualitative UX research to understand consumer’s response to proposition and digital journey (e.g. prototype testing)
• Lead data analysis of current digital marketing performance and marketing campaign optimization (e.g. Google Analytics, Google AdWords)
• Manage the design and setup of analytics infrastructure and KPI dashboard reporting (e.g. Google Analytics, Google Double Click, Tagging, Data lake, etc)

Role requirements

• Bachelor degree in marketing, digital, research, analytics or related fields
• 7+ years’ experience in leading and conducting research, insights, and analytics
• Proven experience in the end to end management of analytics and research setup and execution
• Strong experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, programmatic, etc)
• Strong analytical skills and data driven thinking
• Financial services background welcome, but not mandatory. Marketing, digital, analytics agency background welcome
• Good team player, experience in working with local and regional teams
• Self-motivated and able to work under pressure
• Excellent communication and interpersonal skills in English, Mandarin and Cantonese