A position for a Marketing Officer is available for immediate start.

The Marketing Officer works closely with the Associate Director of Marketing and is responsible for the marketing and communication function for the pre-opening phase of the school leading up to its opening.

The key duties and responsibilities will include :

· deliver a pre-defined Marketing Plan including

- prioritising strategies and managing to timelines

- ensuring key prospective parents are targeted

- promoting the social media presence for the school

· developing and maintaining the school website providing up-to-date news and information content

· linking and liaising with family school’s strategies, content and marketing objectives

· ensuring the brand style guide and concepts are used consistently across the school communications

· managing internet search engine profiles and ranking through analytics

· assist with establishing and maintaining relationships and networks with key external parties including local associations, media, government agencies, other schools, chambers of commerce.

· monitor and report on media coverage and exposure of the school

· be responsible for the professional staging of events promoting the school

·work closely with the admissions team ensuring the professional promotion and communication of the school’s admissions process

· assist in arranging the production and presentation of information and promotion literature of the school

· identify and evaluate marketing opportunities as they arise

· control expenditure to the marketing budget

The Marketing Officer should have the following qualities

· minimum 2 years experience in a marketing role

· be able to communicate effectively in English and Mandarin

· effective organisational skills

· enthusiastic, creative and insightful in nature

· well-developed interpersonal and persuasive skills

 · a self-starter in character and goal-oriented

· understand and be comfortable with social media and new technology

· a flexible “can-do” attitude to work

Shrewsbury International School Hong Kong is committed to safeguarding and promoting the welfare of children. Candidates will be expected to comply with the school's child safeguarding policy and will require a satisfactory criminal record check and be suitable for working in an environment with children.