Job Scope

This incumbent is responsible to lead integrated digital marketing campaigns of direct business team from concept to execution and drive growth in new customer acquisition programs through innovative strategies. Duties including:

• Lead the planning and development of digital marketing strategies covering all disciplines including Social Media, SEO/SEM/PPC, Website, Mobile, Content, eDM, etc., ensuring digital objectives are met and integrated with overall marketing strategy. 
• Understand and design an e-commerce-specific digital marketing strategy with the objective to drive traffic to e-commerce platform (web and mobile), as well as communications through digital means, and establishing a digital brand presence
• Capable of managing vendor in creating digital assets, copy, and uploading/publishing content.
• Responsible for developing and implementing customer relations strategy, both acquisition and retention to ensure ROI
• Define clear customer segmentation for detailed analysis on customer behavior and needs

Experience & qualifications required

• University degree in Marketing, eCommerce Management or a relevant discipline
• Minimum 6 years of digital marketing experience, ideally within retail & FMCG
• Digital savvy with a passion for digital technologies and software.
• Detail-minded with ability to multi-task and work on several projects simultaneously.
• Numerically sensitive with strong knowledge of web analytics systems.
• Proficiency in English and Cantonese.

nterested candidates, please send your full resume to Human Resources Department, Brand's Suntory (Hong Kong) Limited via email for interview.

All information received from applicants will be kept confidential and used for employment-related purposes only.