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Media Manager

MRM//McCann

  • Company Industries:Others

Job Information

  • Post Date:2018-03-16
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Media Buying  Marketing - Direct Marketing  

Job Description

JOB SUMMARY:

  • Acquire new Google Ads advertisers through online marketing
  • Join the Google in-house online marketing agency, O-Force

JOB OBJECTIVES:

  • Drive acquisitions/revenue and acquire qualified leads for sales teams while voraciously learning and tirelessly striving to become one of the best online marketers in the world.
  • Support digital user journey strategy on Google landing pages across APAC

TASKS:

  • Hands-on AdWords operation of Search, Display, Video, and Social campaigns
  • Bid management
  • Ad copy creation and testing
  • Keyword and targeting research
  • Setup of new campaigns from scratch
  • Remarketing list management
  • Build channel-wide or media-wide strategies from scratch and proactively approach them
  • Work with regional product marketing managers to establish strategies to achieve business objectives
  • Client engagement; familiarity in communicating performance and strategy to stakeholders

DESIRED BACKGROUND:

  • Knows the difference between match types and can explain when to use each one
  • Thinks about SEM in an ROI manner
  • Understands granular campaign management
  • Strong Excel ability (this will be tested)
  • Experience running structured ad copy tests
  • Experience creating and delivering performance updates and media plan presentations
  • Excellent time management ability

REQUIREMENTS:

  • Fluency in written Chinese, and strong English speaking and writing ability (this will be tested)
  • At least 3 years’ hands-on experience using Google AdWords (having an account to manage, setting up campaigns, creating ads, executing optimizations, etc.)

Company Info

We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.

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