Key Responsibilities

• Assist with the development and implementation of strategic PR programs to enhance company and brand image.
• Explore new mediums and channels for enhancing public relations.
• Liaise and maintain close relationship with media.
• Prepare various PR materials, including press release, fact sheets, invitation letters and distribute to media and follow up.
• Handle all PR related enquiries from media.
• Work with marketing function to facilitate all PR activities.

Requirements

• Degree holder in Communications/ Public Relations/ Journalism/ Marketing or equivalent
• At least 4 years proven experience in public relations, media communication, event management and promotion, with media connection is an advantage
• Excellent and efficient writing and oral communication skills in English and Chinese (Cantonese and Mandarin)
• Thorough understanding of the PR cycle
• Extensive network of different types of media
• Multi-tasking, dynamic, resourceful, creative and team player
• Self-motivated, hard working
• Independent and detail-minded

We offer a collegial working environment, an attractive remuneration package and career prospects for the right candidate. Only short-listed candidates will be notified. Ralph Lauren is an equal opportunity employer. Personal data provided will only be used for purpose of recruitment and selection.