Major responsibilities include but are not limited to:

• Secure seasonal editorial coverage in all publications both print and online, maintaining brand positioning as one of the leaders in the luxury market
• Oversee all product placement and sample arrangement in all categories which include Michael Kors Collection and MICHAEL Michael Kors RTW, Handbags, Accessories, Shoes, Watches & Jewelry
• Work closely with global PR team to plan seasonal strategies to coincide with worldwide initiatives
• Outline and develop a strategic communication plan for seasonal collections and long term brand building, to increase brand awareness and exposure based on market needs
• Work closely with the buying and retail team to make sure they are made aware of editor reactions and to make sure that that our editorial efforts correspond with the buys
• Liaise with HQ directly on any PR and event plans to be implemented in the region
• Liaise with retail partners’ marketing teams to identify and develop a strategic co-op marketing and promotional plans to drive traffic and sales target
• Create new and interactive event program to recruit new customer database
• Build up strong relationship with all media and celebrities management and KOL
• PR & Communication budget planning and monitoring for HK and Macau
• CRM and customer relationship development for HK and Macau
• Monitor and execute on the social media platforms in order to drive brand awareness and traffic

Job requirements: 

• Minimum 8 years’ experience in PR and marketing area
• Existing strong relationship with all media, celebrities and KOL
• Strong presentation skills
• Strong written and verbal skills in both English and Potungua
• Bachelor degree preferably in PR and marketing field