As Regional Marketing Communications Manager, you’ll optimize the global brand communications strategy for the APAC region and ensure excellence of execution and brand consistency through distributor partners (managing directly where relevant). In collaboration with the global marketing team, this role will manage all bought, owned and earned communications for the region, helping drive the brand to new levels of growth.

You’ll help develop and implement a full programme of above and below the line support for our APAC distributor network, monitoring the effectiveness and efficiency of the FitFlop marketing plans and contractual spends on a seasonal basis.  You’ll also create and assist in the planning and implementing of the marketing calendar to drive footfall and in-store spend, across both physical and digital channels. Through an in depth understanding of the FitFlop consumer (and how it differs in certain markets), the role will support great product ranges and brand building initiatives by helping to develop innovative marketing activities, launch programmes and brand activation events. 

The Responsibilities:

• Assist and support the Head of Marketing in APAC, and wider marketing team, across all activities and projects including regionalisation of the global brand campaign for local market execution
• Develop briefs for regional marketing programs and work with Global Marketing team & Creative Studio to provide on time, on budget communication content for APAC
• Identify APAC marketing communications needs (Advertising, PR, Social Marketing) by season, gathering input from distributor partners and regional sales team and inputting to the Global Marketing team sufficiently in advance to influence both sell-in and sell-out plans
• Work with Global Marketing Team and Head of APAC Marketing to set brand & marketing KPIs and monitor effectiveness and ROI accordingly
• Work with all distributors to create, improve and implement strategic marketing plans (including advertising media plans, influencer marketing & seeding programs, PR, social &activation events) for the FitFlop brand.
• Work with Head of Marketing in APAC to create and manage International marketing budget investment including negotiation ofmarketing investment in distributor markets
• Work with distributors to monitor competitor marketing activity within their country, in conjunction with the APAC Heads of Sales
• Brand Guardianship - Act as brand guardian for all brand exposure and communications in APAC region
• Day-to-day marketing management of APAC distributors/markets

The Person:

• Solid regional marketing experience from a consumer brand, ideally from fashion or footwear
• Track record of innovation, imagination and success providing both strategic and creative direction to partners
• Comfortable and able to work in a fast-paced, dynamic environment, must have the ability to work under constant deadline pressure and manage multiple projects across multiple time zones
• A graduate or equivalent with a communications, marketing or related discipline degree or similar
• Passion for consumer brand marketing, with experience across full media mix
• Good knowledge of the Footwear or fashion retail market
• Excellent communication skills and the ability to influence at all levels within the business and externally as you will work closely with our distributors worldwide, agencies, sales/logistics teams and directly with senior marketing team members, regionally and globally
• Proactive, energetic, flexible and keen to develop their skills across the full marketing and commercial mix. 
• Relevant experience, either working on a medium to large brand or possibly in a retail or advertising environment
• You will have had hands-on experience of the global marketing needs of distributors, organising international tradeshows and sales conferences, localising global marketing plans, etc.
• Enthusiasm and a demonstrated ability to learn is essential, as well as the confidence and desire to develop a longer-term career in brand or retail marketing
• Experience in people management
• International experience gained from within a global brand within the marketing and/or sales functions; International travel required

We're lucky enough to receive quite a lot of interest for our global roles so I'm afraid we're not able to give everyone personal feedback on their application. If you don't hear back from us within 7-10 days, please assume you haven't been successful this time.