HYPEBEAST is looking for an experienced and highly motivated individual to create and grow the company’s overall robustness of paid online advertising campaigns. With a focus on Facebook ads across all editorial sites, he/she will initiate and optimize these campaigns to help achieve traffic and conversion KPIs.

Responsibilities

• Set up and continual optimization of PPC campaigns, using a variety of best bid management strategies to lower costs and increase conversions.
• Primary focus on paid social: Facebook and Instagram ads.
• Secondary focus on PPC: Google Adwords, Baidu, iOS/Android App store.
• Develop targeting, timing and platform optimization settings based on the content and its relation to the overall marketing strategy.
• Collaborate with marketing, social and editorial teams to provide content directives as they relate to platform, audience and format specific creative required to meet traffic KPIs
• Manage a variety of PPC budgets and ensure money is being spent effectively. Monitor campaign pacing, maintain and update budgets to reflect projected and actual spend.
• Analyze data and site analytics to optimize paid campaigns
• Send regular and informative reports to senior management on effectiveness of paid campaigns.
• Contribute to overall digital marketing strategy, especially as it relates to the distribution of content.

Requirements 

• Bachelor degree or equivalent with 2+ years’ experience in planning/media buying on social media or paid search engine marketing.
• Fluency in English language is a must, Chinese and Mandarin is preferred.
• Experience in marketing funnel development
• Well versed in Facebook Ads Manager, Google Adwords, Google Analytics and Excel - certifications preferred.
• Detail oriented and highly organized.
• Strong interpersonal skills including collaboration and communication.

How to Apply! 

If you think you’ve got what it takes, please provide your cover letter, CV, and expected salary.  

Personal data collected is for recruitment purpose only.