Hong Kong [Change Country] Hong Kong JobsHong Kong Public / Civil JobsHong Kong Social Services - Community / Non-profit Organization Jobs Employers / Post Job
[ Log On ]

Digital Fundraising Executive

Animals Asia Foundation

  • Company Industries:Charity/Social Services/Non-Profit Organisation

Job Information

  • Post Date:2018-03-26
  • Career Level:Middle
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Others  Social Services - Community / Non-profit Organization  Others  

Job Description

If you love animals and have proven digital marketing and copywriting skills, this role could be the perfect job for you.

As Digital Fundraising Executive, you will play a key role in driving forward our ambitious digital plans to acquire new donors, and raise funds through online channels.

We’re looking for a passionate and driven, self-starter with a keen eye for a good story, and a talent for writing campaign copy which moves people to action.

You will have a solid knowledge and experience of digital campaigns, writing for the web, and digital best-practice (including testing and optimisation), and you have a proven track record of managing successful digital campaigns, both paid and organic.

 

Key responsibilities:

  • Plan and deliver Animals Asia’s global digital marketing activity including social media advertising, petition campaigns, and online fundraising appeals.
  • Coordinate and write compelling supporter email communications which tell engaging stories and move people to action.
  • Create engaging and creative content to support fundraising campaigns, including video content.
  • Build, optimise, and maintain donation pages using Engaging Networks software - including A/B testing.
  • Provide monitoring, analysis and reporting for digital marketing efforts.
  • Assist with the optimisation of Animals Asia’s website to help create frictionless supporter journeys.
  • Manage and maintain our Adwords campaigns.
  • To act as a digital expert within the individual giving team, researching and suggesting new and innovative ways of acquiring new donors and supporters using low-cost digital methods.
  • Work collaboratively with the fundraising and communications teams to ensure smooth and a cohesive approach to digital campaigns.

 

You must have:

  • At least 2 years proven experience of managing digital marketing activities or campaigns at a charity, or NGO.
  • Excellent copywriting skills. Must have a strong understanding of how to write for the web and know what makes an irresistible call to action, and great email subject line.
  • You will have a proven ability to write compelling campaigns, paid advertisements and emails that engage digital audiences and drive income/action.
  • An understanding of how to create a frictionless user experience and build landing pages that drive conversions.
  • Practical experience of devising, creating, managing and reporting on paid digital advertising campaigns including on Facebook and Google Adwords.
  • Demonstrable experience of creating engaging digital content using photo imaging and video editing tools.
  • The creativity to spot opportunities and tell a great story in order to acquire new donors and supporters to the charity.
  • The ability to problem solve and independently manage multiple digital projects.
  • Bright, positive and enthusiastic, with a strong work ethic and “can do” attitude.
  • Experience with recognised fundraising software such as Engaging Networks is desirable.
  • And most of all, you must have a genuine drive to make the world a better place for animals!

 

If you want to use your digital skills for good, and help Asia’s most abused animals, we can’t wait to hear from you!

 

Interested parties please forward your cover letter, full resume with your availability to join, present and expected salary to us (in Word or PDF format). Please quote the above position being applied for in the email subject.

Only shortlisted candidates will be notified. Applicants who have not received a reply after six weeks from the date of the advertisement should consider their applications unsuccessful.

Personal data collected will be used for recruitment-related purposes only.

 

Company Info

Animals Asia Foundation is an animal welfare charity dedicated to ending cruelty and restoring respect for all animals across the region. We are a grass-roots Asia-based non-governmental organisation headquartered in Hong Kong, with offices in the UK, Germany, Australia, USA and Moon Bear Rescue Centres in China and Vietnam. 

Apply
Position Company Location Update
Subscribe job alert by email:
Email marketing by Spread