Job Profile and Description

A Marketing Manager is a professional that focuses on publicizing and increasing awareness of a particular brand. Individuals employed as fashion- Marketing Manager usually has extensive job experience and an undergraduate degree in an industry related subject, such as marketing or fashion merchandising.

Duties and Responsibilities –

As part of their usual responsibilities, as a Marketing Manager assist company as follows:

• Plan, implement and execute strategic online and offline marketing campaigns such as brand advertising, social media and mobile marketing, digital CRM etc. and monitoring brand quality;
• Develop innovative, high quality digital and social media strategies to optimize and align with the KPI set;
• Increase Brand Awareness within the fashion community as well as customer base;
• Monitor the reactions of customers and retail outlets to new products and brand initiatives;
• Studying competitor’s products and services – must maintain competitive edge;
• Exploring ways of improving existing products and services, and increasing profitability;
• Identifying target markets and developing strategies to communicate with them;
• Responsibility for branding and marketing new products;
• Manages PR relationships – Region specific;
• Manages all Sales Support functions;
• Manages the production of promotional material;
• Liaising with other internal departments such as sales and creative design;
• Produces reports to monitor results;
• Presents findings and suggestions to company directors and/or senior managers;
• Travel as needed to marketing events, new store openings, and etc.;
• Preparing and managing marketing plans and budgets;
• Oversee subordinate employees;
• Participate in other ad-hoc projects as assigned.

Skills and Specifications -

• Have knowledge of a wide range of marketing techniques and concepts;
• Should be able to understand the psychology of the customers and their taste;
• Must be able to interact skillfully with the other fellow workers;
• Knowledge of product pricing;
• Great organizational and coordinating skills;
• Be an excellent communicator;
• Be able to respond well to pressure;
• Think creatively;
• Be interested in what motivates people.

 Education and Qualifications -

• A graduate degree in fashion merchandising, business administration or fashion marketing from an accredited institution;
• Degree or diploma course in fashion designing is an added advantage.
• Less experience will be considered as an Assistant Marketing Manager

We offer attractive remuneration packages and excellent opportunities to the right candidate.