Responsibilities

• Plan and execute all digital marketing strategy
• Assist in retaining the client base grow and meet the target
• Involve in SEO/SEM, marketing database, email, social media and display advertising campaigns
• Develop, implement, track and optimize our digital marketing campaigns across all digital channels
• Maintain our social media presence, measure and report on the performance of the campaigns
• Work with the marketing team, support teams (such as programmers) and vendors to launch campaigns on time and within budget
• Create landing pages and optimize user experience
• Identify trends and insights, and evaluate emerging technologies
  
• Evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements

• Degree holder in Marketing or related disciplines
  
• Solid experience in digital marketing
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Knowledge of website analytics tools and ad serving tools (e.g. Google Analytics, DFP, SalesForce, NetInsight, Omniture, WebTrends, DART and Atlas)
  
• Creative, strong analytical ability and data-driven thinking

Please send the application, quoting the appropriate reference number, with details of your qualifications and experience, expected salary and a contact telephone number to The Senior Manager, Personnel Department, Television Broadcasts Limited, TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, Kowloon or email to us via Recruitment Centre.

Applications received are solely for selection purpose. Those not invited for an interview within 4 weeks may consider their applications unsuccessful and their applications will be filed for another 3 months for future selection. Afterwards, all applications would be destroyed.