RESPONSIBILITIES

• Develop and manage a digital strategy for the digital communication plans to support the marketing and retail strategies in Greater China, bring new ideas, values and insights to the brand through continuous improvement initiatives.
• Design of insight driven digital strategies from opportunity identification through to experience definition
• Through coordination with internal departments and different vendors, develop a strong digital platform in technology, media, tools, trends and adoption rates;
• Work closely with internal departments and external agencies to deliver digital marketing projects and services in areas such as CMS (content management system), DAM (digital asset management), PIM (product information system) and community site solution etc.  Plan and execute digital marketing activities for customers, including O2O, CRM, SEO, SEM, Paid Media, Social Media Management, Content Marketing and Email Marketing activities.
• Perform detailed evaluation of the digital business environment including customer needs, capabilities/assets, and competitive realities to identify unique market opportunities and threats
• Create customer value to generate customer loyalty to the Brands
• Contribute to new business development, and team skill development
• Select and manage agencies and vendors on development and maintenance of online platforms and digital content
• Responsible for the A&P budgeting

REQUIREMENTS

• Bachelor Degree holder or above in Marketing, communication or relevant disciplines
• Over 5 years of experience in digital marketing within the retail sector, preferably in luxury
• Experience of social media and digital marketing within the Greater China region
• Experience in digital paid media planning and buying
• Relationship with vendor and social platforms such as WeChat, Weibo, and others
• Excellent interpersonal and communications, with ability to work with different culture
• Driven with strong proactive attitude, enthusiastic, passionate with ability to work under pressure
• Creative, team player with intercultural competencies
• Attention to trends and lifestyle
• Good spoken and written English, Chinese and Mandarin
• Occasional travel within Greater China Region

Please forward full resume, expected salary and available date to H.R. & Admin Dept., by clicking "Apply Now" (Please quote above reference No. in your application)

Applications received are solely for selection purpose. The Company will retain the applications for a maximum period of 6 months and may refer suitable candidates to other vacancies within the Group.