Duties:

1.   Overall

• Own and lead execution of Trade and Shopper Strategy in order to deliver Brand / Category Strategies at the point of purchase
• Drive and Lead development of Point of Sales Communication based on Shopper insights
• Lead  and plan the annual Trade Master plans for top CHC brands and key BU CHC, in terms of strategy, promotion, communication and visibility at Point of Sale
• Lead in-store excellence reviews as part of Monthly Sales & Operations process

2.   Reporting & Analysis

• Lead development of CHC Monthly Dashboard which covers all key business KPIs of Sanofi CHC and review with Trade Marketing Head & GM on a monthly basis
• Identify and understand operational gaps, provide key findings and proposed solutions to business issues for further alignment with management team

3.   Business Drive

• Define potential customers within key channels through Customer Value Management (CVM) approach
• Define Account Standards for key customers / channels aiming at delivering excellent execution at the point of purchase covering the elements, including distribution, display and pharmacy detailing.
• Develop Category Growth Story to support sales team during business review with key accounts
• Work in conjunction with market research teams to identify shopper research needs and to identify the key questions to answer. Turns research results into usable insights which can be shared with the sales and marketing teams and presents these to external customers

Requirements:

• Tertiary qualifications are essential, preferably in Business with Marketing major; alternatively a science / pharmacy degree or equivalent.
• Minimum 3 years’ experience in Trade Marketing
• Prior working experience in MNC in  FMCG/OTC  Healthcare industry
• Dynamic, results-oriented individual with a "hands on" style
• In-depth knowledge of modern trade and general trade experience preferred
• Strong Financial analysis skills required                      
• Can turn analysis into compelling commercial strategies
• Adaptable to a fast-paced, high-growth, changing environment
• Excellent interpersonal and communication skills
• Personable, Energetic, Responsive, Confident and Honest
• Well-versed in spoken and written English and Chinese

We offer five-day work week and competitive remuneration package to the successful candidate, interested parties please apply on Sanofi Career Website.