Senior Manager, Card Usage - Credit Card
Zebra Strategic Outsource Solution Ltd
- Company Industries：Human Resources Management/Consultancy
Job Information
- Post Date：2018-04-23
- Career Level：Middle
- Location：Not Specified
- Salary：Salary provided
- Employment Type：Full Time
- Job Function：Retail Banking Financial Services Others
Job Description
- Formulate business strategies on card usage to achieve business goals and maximize business return
- Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments
- Organize and implement effective Card Usage campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience
- Develop and implement usage channel strategies to heighten campaign awareness
- Drive profit margins and enhance business practice through better negotiations with 3rd party vendors and merchant partners and internal parties’ liaison
- Prepare marketing proposal, agency briefs and on time program evaluations
- Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend
- Assist in generating customer insights and identifying appealing redemption items/services to uplift Bank Rewards Programme
- Assist in driving customer loyalty and engagement through the Bank Rewards Program including expansion of instant and online redemption
- Execute regional Rewards initiatives to Bank credit card loyalty platform to create winning edge to the products
- Assist in on-going monitoring and assessment on the performance of Bank Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage
- Contribute to driving down the reward costs
Qualifications
- University Graduate
- Minimum 7 years or above solid marketing experience in banking/card industry
- Sound knowledge and practical marketing experience in credit card industry
- Excellent interpersonal skills
- Highly organized, independent with strong initiatives
- Strong supervisory skill and ability to give direction, training and guidance to subordinates
- Fast thinking with creative and determined mind
- Excellent communication and presentation skills
- Good command of written and spoken English and Chinese
Company Info
ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region.
With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year of 2013.
Our client, a leading institution is currently seeking for a high-caliber candidate to join their team.
| Position | Company | Location | Update |
|---|