• Provide assistance to Executive Director of Marketing in the development and execution of assigned marketing programs in a timely and cost effective manner across 19 outlets in Hong Kong. Manage the marketing communication of Franchise business overseas;
• Create and lead the execution of campaigns. Liaise with other parties and line up campaigns to drive brand awareness;
• Collaborate with operation team, internal and external partners to ensure marketing programs are executed in efficient and effective way. This includes all consumers touch points such as menu management, pricing strategy, in store design/POP, above-the-line communication, public relationship activities, digital media and all owned media platforms;
• Handle social media postings/enquiries, communicate with influencers and promotes our brand and products;
• Manage Advertising and Promotion budget to implement all marketing programs and conduct timely evaluation to determine effectiveness against marketing investment; such as website development, social media campaign, rebate programs with vendors;
• Conduct regular evaluation of brand and product performance to generate new product ideas and identify key drivers of the brands.

 Professional should:

• Bachelor degree in marketing or equivalent;
• 6-8 years relevant experience in chain restaurants. Candidates with fast food chain experience would be advantage;
• Functional expertise in social network, digital marketing, website development, advertisements and PR;
• Good sense of business analysis;
• Very good interpersonal skills, proactive, innovative and open minded;
• Good understanding of consumer dynamic and the pace of fast food chain marketing;
• Computer literacy in Microsoft words, excel and PowerPoint is a must.

Interested parties, please send your full resume with current and expected salary to Human Resources Department by clicking “Apply Now” at the bottom.

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