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Associate Director, Content Marketing – Int’l Asset Management

Initiative Recruitment Hong Kong Limited

  • Company Industries:Financial Services

Job Information

  • Post Date:2018-04-20
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Production  Marketing - Brand / Product Management  Marketing - Direct Marketing  

Job Description

This company is a leading multinational investment management firm with a highly respected brand and a presence around the world and throughout the Asia Pacific region.  An opening exists for a senior and experienced content marketing professional to join the organisation in Hong Kong.

As part of the regional product marketing team, you will be responsible for the development, creation and execution of for product marketing in Asia involving managing the production of regional content programs in support of the region’s sales and brand objectives.  You will manage regional content campaigns and create and manage regional EDM campaigns and newsletters while managing the information flow from product marketing to various content platforms.  You will manage the product marketing content calendar ensuring appropriate coverage of product content across all digital platforms.  You will conduct ongoing usability tests to gauge content effectiveness and will gather data and analytics basing recommendations upon findings. 

Requirements
 - Minimum of 10 years in product / investment marketing
 - Experience creating and distributing engaging financial digital for wholesale and retail audiences
 - A strong understanding of publishing, production and design
 - Skilled in the use of marketing automation tools such as Marketo or Eloqua
 - Excellent command of written and spoken English

To apply for this role, please submit your CV by clicking the "Apply Now" button below quoting reference VL172308J, or contact us on +852 3752 0515 for more information. Data collected is for recruitment purposes only.  Please visit www.initiative.com.hk for a full list of current vacancies.

 

Company Info

Initiative Recruitment is a Hong Kong-based professional recruitment company.  We specialise in the recruitment of sales, marketing and senior management professionals at the middle and senior levels.  We focus on positions in Hong Kong and work on roles around the region.  Our clients include local, regional and international employers from the commerce & industry and financial services sectors.

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