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Regional Assistant eMedia Manager

Christian Dior Far East Limited

  • Company Industries:Wholesale / Retail

Job Information

  • Post Date:2018-04-24
  • Career Level:Middle
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Strategic Planning  Digital Marketing  Marketing - Brand / Product Management  

Job Description

Responsibilities

1. Development and Implementation of regional digital strategies

  • Formulation of overall regional media digital strategies of ATL, online campaign & social media and work closely with Paris office

2. New Media Advertising

  • To identify the right digital platforms
  • To negotiate the cost and position which is in line with the brand’s image
  • To place advertisement to reach out to the desirable client groups

3. New Media Monitor

  • Follow and collect the brand information/reputation as well as brand’s competitor’s information & reputation on the new media world

4. SEM and SEO kick off and monitoring in regional basis

  • Evaluate and analyse the performance of the SEM and SEO projects with the agency

5. Localization of house social media

  • Initiative on local social media calendar for each market to tie in with local business strategies

6. Agency and Media Relationship Management

  • To have an in-depth knowledge of the brand’s business and its competitors to determine sufficient advertising and media needs
  • To demonstrate strong knowledge of digital media and to win the trust from digital specialists in the industry
  • Maintain good relationship with key media vendors to get immediate updates for the new trends
  • To effectively manage media agency digital team and motivate them

7. Evaluate and prepare all post-buy digital reports before and after the campaign

8. Develop workflow and work with production house for digital materials development local and co-ordinate with all local markets to ensure the global guidelines from Paris is followed

9. Internal Duties

  • Work cross-functionally with headquarter, local market, regional office, appointed ad agency and 3rd parties digital agency to develop quality plans, and initiate & digital opportunities that contributing to brand’s business
  • Ensure the digital media plans are properly implemented and delivered the KPI
  • Facilitate a smooth workflow and cooperation among internal departments (Media, PR & CDM and merchandising)
  • Coach eMedia talents in the team to strengthen their ability of all aspects

10. Other duties and reports

  • Annual eMedia budget
  • Annual eMedia Plan & Activities

 

Requirements

  • University graduate in related discipline
  • Previous experience in eMedia gained in luxury retail business preferred
  • Minimum 3-5 years relevant working experience
  • Well-versed to digital media environment and with relevant network
  • In-depth knowledge of KPI and implementation process of all digital touch points
  • Understand the syndicate research tools and data analysis
  • Good media relationship
  • People management
  • Good communication skills
  • Language skills: English, Cantonese & Mandarin, other language ability is an added advantage
  • Strong Microsoft application and PowerPoint skill
  • Detail-minded, target-oriented, flexible, team player and have a good sense in luxury fashion

 

Interested parties please send your full resume and salary expectation to Human Resources Department, Christian Dior Far East Ltd, 36/F, The Lee Gardens, 33 Hysan Avenue, Causeway Bay, Hong Kong, or by e-mail to : [email protected] hk.christiandior.com


* All applications will be treated in strict confidence and used only for recruitment purpose. Applicants who are not invited for an interview within 4 weeks may be considered for other suitable positions within the Group over a one year period, after which their personal data will be destroyed.*

 

Company Info

Christian Dior Couture is one of the world's leading luxury brands. Elegance, famous and creativity are the most common words for Dior. Offering the current season's collections of high quality women's ready-to-wear, handbags, small leather goods, shoes, accessories, watches and fine jewelry, Christian Dior boutiques are located in the most prestigious retail properties. To cope with our fast expansion, we invite high caliber team players to join us for the following position:

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