Main responsibilities:

Drive WeChat Solutions/Products ( tools & functions)

• Progressively develop WeChat Solutions/Tools for Brand channels in accordance to brand/business needs at different stages
• Ensure full alignment with global digital user experience strategy and guidelines
• Where necessary, to create localized WeChat solutions for marketing and client service to ensure relevance to China digital ecosystem
• Integrate China market expansion campaigns and sales promotion on WeChat

 Lead Social - CRM

• Leverage WeChat Assets and internal resources to optimize WeChat output
• Engagement Campaigns and Business Initiatives
• Plan and manage Social CRM, ensuring effective tracking and reporting
• Provide effective data driven solutions/suggestions for business intelligence and marketing.

Analysis/Report and Market Intelligence

• Monitor macro digital eco-system to identify threats/opportunities and provide timely insights/recommendations
• Ensure quantifiable KPIs for all digital-related initiatives and activities (traffic, footprint, impressions, engagement, conversions.. etc) and provide insightful and intelligent reports to drive learning and improvement

Internal & External Management

• Manage technical vendor, review their daily work and project progress.
• Manage the WeChat platform, official accounts’ maintenance quality control
• Manage and implement all contracts, invoices related to WeChat and other digital projects related in Asia

Requirements:

• University degree preferred
• 3-5 years of relevant experience in CRM, product management
• Excellent communication in written and spoken English and Chinese
• Immediately available is highly preferred