Marketing Automation/Digital Marketing Specialist

The Marketing Automation /Digital Marketing Specialist reports to the Director of Global Digital Marketing and will participate in the migration of business lines to our marketing automation platform. The Marketing Automation/Digital Marketing specialist will participate in content editing, designing, developing, and maintaining our public websites emails, landing pages and more.

Duties & Responsibilities:

• Create HTML emails, landing pages, forms, nurturing and scoring programs, and reports within the marketing automation system.

• Design and develop web page layouts, banners, and animations for ecommerce, blogs, mobile sites, etc.

• Maintain and update CRM database records.

• Ensure the integrity of the data we present in reports. Should be willing to dig into the data and troubleshoot any anomalies.

• Update, maintain, and improve data quality of our various databases.

• Develop html/CSS based templates based on graphic layouts adhering to best practices for search engine optimization, web browser capability, and accessibility.

• Using database tools and/or filters and work with marketers to carve targeted email lists from the marketing database based on: geography, persona, job title, and product/solution focus.

• Design and create spreadsheet reports.

• Work in our content management system (CMS) updating pages, images, files, and videos.

• Edit and update web page layouts, banners, and animations for ecommerce, blogs, adaptive

• sites, etc. while adhering to best practices for search engine optimization, web browser capability, and accessibility.

   

  Education, Skills & Experience:

• Detail-oriented.

• Strong knowledge of grammar, spelling, and copy editing.

• Ability to hand code clean and web standard friendly HTML and CSS (HTML5 and CSS3 knowledge a plus)

• Strong knowledge of Microsoft Word, Excel, Adobe Photoshop, Illustrator, and Dreamweaver.

• Knowledge of, or desire to learn marketing automation best practices.

• A great eye for visual design (layout, color and typography).

• Bachelor’s degree in related field.

• Minimum 1 year of experience in a general office environment, including use of a Windowsbased PC and Microsoft Office applications (Word, Excel, PowerPoint)