Responsibilities:

• Set up accounts, campaigns and ad groups respecting client goals.
• Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
• Generate weekly, monthly and quarterly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Perform daily account management and of pay per click accounts on Google AdWords, DoubleClick for Search.
• Manage large keyword lists.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
• Manage Display network placement lists on AdWords.
• Proactively research campaign issues and formulate actionable solutions based on findings.
• Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics but including tableau and other internal tools.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.

Requirements:

• Bachelor’s degree in marketing or business required.
• 3+ years’ experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Fluency in written Chinese, and strong English speaking and writing ability.
• Experience in Google AdWords, Google tag manager, Google analytics.
• Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification is a plus.
• Strong Excel ability with knowledge of macros, pivot, vlookup.
• A working understanding of Display Media, SEO, Social, Affiliates, Mobile, and Attribution.
• Successfully fulfill the client’s strategy by creating clear deliverables and recommendations.
• Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics.
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
• Google Certification (Fundamentals), Analytics and AdWords Certification.
• Advanced computer skills, proven experience in Excel and PowerPoint.
• Excellent analytical, organizational, project management and time management skills.
• Passion for Search and Internet marketing.

Applicant must be able to provide resume & work on tests upon request.