Our client is a FMCG client and they are looking for a Senior Brand Manager to support the rapid business growth in Asia. Reporting to Senior Marketing Manager and you will be responsible for: 

RESPONSIBILITY 

• Define the brands proposition from consumer insight and understanding 
• Responsible for the brand guardianship
• Develop brand book 
• Build the Brand triangle/ Manifesto
• Ensure the Visual (logo, colors, tagline, typography, photography) and Communication guidelines (tone and manner) are adhere to global requirement
• Develop the Brand linkage guideline
• Responsible for concept development, research & qualification for all commercial, product and packaging projects.  This includes line extensions, renovations and /or breakthrough innovations.  This also includes launch of product in new geopgraphy
• To develop the marketing plan/ launch strategy to launch the products / innovation
• Be the project team leader and work mulit-functionally in order to lead the relevant project teams towards the delivery of the projects
• Be the leader and inspiration for marketing and the other functions in all matters related to innovation, including internal innovation forums and external benchmarking
• To ensure all marketing activites consistently comply with WHO code & local regulatory requirement

REQUIREMENT 

• University Graduate 
• Minimum 8 years of experience in Brand Marketing / new product development from FMCG industry
• Able to work effectively in both a cross-functional and inter-cultural team and within an international environment
• Flexibility, looks to continually upgrade
• Open, mature and self-driven
• Able to work with people with different culture background
• Able to play a good team role to fulfill cross –functional efficiency
• Good communication skills
• Good written and spoken English and Chinese (including Mandarin)