Digital Marketing Manager
Nakama Hong Kong Limited
- Company Industries:Information Technology
Job Information
- Post Date:2018-05-14
- Career Level:Middle
- Location:Not Specified
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Media Buying Management Digital Marketing
Job Description
We are currently partnered with an online financial services company currently looking for a talented Digital Marketing Manager to plan and strategise all digital marketing campaigns for various products.
As Digital Marketing Manager, you would..
- Translate group level objectives into a strategic performance marketing plans for the local market across all digital platforms (e.g. Search, Display, Social, Mobile App, etc.)
- Analyze, present and deliver insights on the marketing campaigns that are being run and suggest improvements and new ideas
- Develop, compile, measure, and interpret key metrics for campaigns (e.g. lead acquisition and conversion rates, gross margin, ROAS, traffic quality, etc.)
- Identify, propose and test new channels to reach our audience and tests to drive new customer growth
- Manage a team of performance marketing specialists. Identify & support building key capabilities we need to meet our business and performance marketing objectives.
- Work closely with Brand, CRM and Organic Performance teams to plan, strategise and execute on the broader marketing strategy.
Requirements
- Minimum 3 years of direct, relevant experience in digital marketing and campaign management (eCommerce or tech experience a plus)
- Deep knowledge of digital media planning and buying and Ad Tech
- Proficient in Google AdWords, Analytics and other tools
- Proven track record in delivering successful digital marketing campaigns
- Demonstrate a good understanding of audience segmentation
- Experience executing marketing plans for the Hong Kong market preferred
- English and Cantonese required
Sounds like you? Get in touch with your CV at psarenas(at)nakamahongkong.com for a confidential chat!
Company Info
NA-KA-MA The Global Recruitment Business: The translation from Japanese centres around colleagues, a circle of friends, partners, and associates.
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