We are currently partnered with an internet-based financial comparison portal in the midst of an expansion into Hong Kong and other South-east Asian markets. They are currently looking for a talented Digital Performance Manager to plan and strategise all performance marketing campaigns, translating business-level initiatives for various products into successful campaigns.

As Digital Performance Manager, you would.. 

• Translate group level objectives into a strategic performance marketing plans for the local market across all digital platforms (e.g. Search, Display, Social, Mobile App, etc.)
• Analyze, present and deliver insights on the marketing campaigns that are being run and suggest improvements and new ideas
• Develop, compile, measure, and interpret key metrics (e.g. lead acquisition and conversion rates, gross margin, ROAS, traffic quality, etc.) tied to specific performance marketing campaigns.
• Identify, propose and test new channels to reach our audience and tests to drive new customer growth 
• Manage a team of performance marketing specialists. Identify & support building key capabilities we need to meet our business and performance marketing objectives.
• Work closely with Brand, CRM and Organic Performance teams to plan, strategise and execute on the broader marketing strategy.

Requirements

• Minimum 3 years of direct, relevant experience in performance marketing and campaign management (eCommerce or tech experience a plus)
• Deep knowledge of digital media planning and buying and Ad Tech.
• Proven track record in delivering successful digital marketing campaigns
• Demonstrate a good understanding of audience segmentation for each product and identifying existing as well as new and innovative ways to reach and connect with them
• Experience executing marketing plans for the Hong Kong market preferred 
• English and Cantonese required

Sounds like you? Get in touch with your CV at psarenas(at)nakamahongkong.com for a confidential chat!