Main Duties & Responsibilities:  

Support all marketing and operations of Global Sources Summit held in April and October at AsiaWorld-Expo in Hong Kong.

1)  Marketing: 

• Help the Conference Producer develop an effective digital marketing strategy for promoting and selling tickets for Global Sources Summit for online sellers.
• Implement, track and revise marketing initiatives for the Summit including but not limited to: 
• Paid social media ads 
• Paid Google PPC and display ads 
• eDM campaigns
• Banner ads on Global Source websites
• Content marketing
• Influencer marketing
• Identify, develop and test new channels to achieve marketing goals
• Track and analyze marketing results to identify opportunities and enhance performance
• Track and monitor all metrics for the conference including but not limited to:
• Traffic to the Summit website
• Social media activity
• Ticket sales and sources
• Develop and execute pre-, during and post-Summit email campaigns for speakers and attendees
• Help update the Summit website on a regular basis
• Help produce marketing collateral as needed

2)  Operational:

• Coordinate with the exhibitions department for all operational aspects of the Summit, including but not limited to:
• Food & beverage
• Audio & video equipment
• Seating, room arrangement
• Backdrops and onsite signage
• Travel arrangements for speakers / attendees
• At-show Summit marketing
• Prepare agreement documents for sponsors
• Coordinate with sponsors to ensure they are aware of deliverables
• Manage logistics during the event
• Train support staff at the Summit
• Working with the Exhibitions team, ensure all operational aspects run smoothly
• Coordinate with speakers to ensure they arrive on time for their session
• Working with the Accounts department, process payments for speakers, partners and sponsors
• Prepare a marketing plan to promote and sell videos of Summit presentations

Requirements: 

• 1 to 2 years of event management experience
• Experience with digital marketing (e.g. social media, newsletters, content management)
• Excellent English language copy writing skills
• Demonstrated ability to apply innovative practices into digital marketing projects
• Passion for creativity and innovation
• Enjoys critical thinking

Interested parties please submit resume, covering letter and salary requirement by email.

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