SUMMARY:

Develop annual Marketing strategies and tools for Qeelin at corporate level and ensure proper execution in local markets. Marketing activities will be primarily centered on jewellery product management and retail / wholesale distribution network support at international scale through the development of various instruments (trade-marketing / visual merchandising).

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Recommend, design and implement annual Marketing plans for the brand
• Perform market research and track / review / report marketing initiatives results
• Product Management:
• Perform markets trend analysis, provide business analysis on product / collection / price segment performances, propose collection evolutions
• Together with the management, recommend and build the annual product plan of the brand
• Track the development steps and ensure proper supportive tools are well set together with the Development team (Supply Chain Manager)
• Trade-Marketing / Visual Merchandising: recommend and develop tools to support our boutique / corners / multibrand retailers distribution network (displays, special windows, merchandising guidelines based on the product introductions etc)
• Distribution development (boutiques, SIS):
• Together with the Creative Director, develop and implement the corporate boutique/SIS concept
• Retail development: ensure timely development of boutique/SIS furniture and proper implementation on local markets
• Guarantee brand image consistency at POS level (retail and wholesale)
• Develop training kits and ensure proper execution in the markets
• Recommend promotion strategies and develop tools (gifts etc) to drive traffic and support sales
• Consumer marketing: develop annual brand / product catalogues, leaflets, apps, direct mail pieces etc
• Control and close monitoring of the Marketing budget and follow-up of local budgets
• Management of multiple marketing suppliers
• Coordinate the annual Marketing and Communication plans in line with the product introductions calendar
• Support the Communication team in the organization of the various brand events / PR programs
• Manage a team of 2 people: ensure clear duties allocation, motivate staff and track individual and collective department performance
• Work closely with local Marketing Managers to ensure consistent and proper implementation of the global marketing strategy at local scale
• Play a key role in recommending Marketing strategies to support brand development, in line with the brand strategic plan

REQUIREMENTS

• Bachelor degree in Marketing
• Minimum 6 years relevant experiencein luxury retail, with significant experiences at corporate level
• Product Management experience considered as a plus
• Management skills and Leadership
• Both creative with analytical skills, good in details and with good problem solving
• Proactive and dynamic individual with strong interpersonal skills
• Resourceful and possess strong communication skills, excellent command of both English and Chinese
• Candidate with less experience will also be considered as Assistant Marketing Manager

We offer attractive remuneration package, on-the-job training and a good prospect of career advancement to the right candidate.

Interested parties please send your detailed resume indicating job reference number, date of availability, latest and expected salary

Data collected will be for recruitment purpose only.