Responsibilities

• Create and implement online marketing strategies to increase sales and revenues.
• Build our digital marketing roadmap and develop online marketing plan in order to increase brand awareness and attract new customers.
• Manage all digital marketing and sales channels (e.g. website, wechat,blogs, emails and social media) to ensure brand consistency
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out

• Develop and implement a digital marketing and sales strategy for the mainland market. 

Requirements

• Proven work experience as a Digital Marketing manager
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics and CRM software
• Familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication (written and verbal) skills
• BSc degree in Marketing, Digital technologies or relevant field