Responsibilities

• Assist in the process of developing and implementing the Destination Brand Image Campaign globally and regionally with customisation to meet different markets’ requirement and support local tactical activities
• Liaise with the global advertising agency and regional offices on the monitoring of creative adaptation and execution, media planning, budgeting, accountingin accordance to the agreed brand guideline.
• Provide marcom support to regional offices for effective execution of overseas destination brand image building exercise and mega event promotions
• Closely monitorthe responsible markets’ brand image building and mega event budget spending and follow up on required accounting documents
• Prepare various management documents, financial reports, and project summary, etc in accordance with the company policies
• Undertake any other duties and assignments as directed by supervisors

 Requirements

• Degree qualification in marketing or related disciplines
• Minimum of 6-7 years of experience in international marketing or communications
• Knowledge and experience in implementing and co-ordinating international co-operative marketing campaigns is essential
• With experience in developing integrated marketing strategies and activities
• Experienceworking for or with advertising agencies is an advantage
• Good Knowledge of English & Chinese Word Processing, Excel and Powerpoint software applications
• Excellent communications and interpersonal skills
• High proficiency in Chinese and English. Good Putonghua is an advantage.
• Ability to think creatively and work to strict deadlines

Interested parties please send resume with present and expected salary by clicking "Apply Now" or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong". Please quote the reference number in the application.  

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.

Only shortlisted applications will receive our response. All information received will be kept in strict confidence and only for employment-related purpose.