Our client, a well-established bank, is now seeking an experienced candidate to join their team.

Responsibilities:

• Conduct post-programme evaluation for continuous improvement
• Assist in formulating segment marketing strategies to build customers' portfolio and enhance customer relationships for various Customer Propositions
• Implement cost-effective marketing campaigns / events to sustain portfolio growth and enhance customer experience
• Develop marketing collaterals, collaborate with relevant parties to ensure the smooth launch of marketing programmes

Requirements:

• University degree in Marketing, Business Administration or a related discipline
• Minimum of 3 years' experience in marketing, with knowledge of banking products preferred
• Solid experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention and/or event management a definite advantage
• Resilience, with good communication, interpersonal and project management skills
• Strong self-motivation, with the ability to work independently and under pressure
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
• Fluency in verbal and written English and Chinese including Mandarin

Interested candidates please forward your resume (in MS Word format) together with current and expected salary details by clicking the Apply Now button.