Responsibility 

• Provide guidance to customers’ marketing team on marketing & PR related issues and projects
• Develop marketing plan across the region
• Develop digital & social media strategies to raise brand awareness and drive traffic to website & shops
• Develop and manage online marketing campaigns
• Manage digital marketing initiatives with content management: website, mobile & social media, O2O 
• Strong knowledge of techniques including paid search, SEO and PPC
• Manage the redesign of the company website
• Familiar with digital landscape, evaluate customer research, market conditions and competitor data
• Work with the team to explore joint-promotion opportunities through brands collaboration & partnership
• Ensure data, learning and ROI analysis from marketing campaigns are reported on regular basis

Requirement

• Bechelor’s degree in Marketing, Public Relations, Multi-media or related discipline 
• Minimum 7 years of working experience 
• Solid e-Commerce or digital marketing experience in fashion retails with international brands
• Demonstrable experience developing marketing strategies based on research and data analytics, experience managing segment and loyalty marketing a plus
• A self-starter with an entrepreneurial spirit and a can-do attitude
• Strong businss accumen 
• Periodic travel to China is required 
• Excellent commond of both spoken and written English and Chinese