Responsibilities: 

• Oversee a portfolio of Premium Airport Service brands under Plaza Premium Group
• Conduct and analyze market and consumer research to assist in developing effective brand and product strategy
• Prepare brand and product development strategy and achieve targets as defined in the business plan
• Develop and implement consumer-centric end-to-end brand experience for each product
• Partner with Business Development, Sales, Projects and business owners to supervise product development from start to completion
• Educate and train all internal stakeholders across markets on brand strategy
• Coordinate with internal and external parties to ensure the excellent execution brand building initiatives
• Formulate brand communications strategy and work closely with Marketing Communications to ensure all communications are on-brand and consistently executed across markets
• Partner with Customer Relations to formulate customer engagement guidelines
• Create and enhance long-term business relationship with partners and customers to maximize business growth and develop new opportunities
• Prepare brand budget, analysis, audit and performance report
• Execute quarterly brand auditing exercise

Requirements: 

• Degree holder in Marketing, Business Administration or related disciplines
• Minimum of 3 years’ solid brand or product development experience, experience gained in hospitality, travel or aviation industry is a plus
• Strategic thinker with demonstrated competence in market trend analysis, product development and brand building
• Dynamic, resourceful, multi-tasked individual with the capability to articulate business objectives in a compelling manner
• Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
• Excellent project management, time management, people management a must 

• Team player yet able to work independently
• Excellent business case building and presentation skill
• Proficiency in MS Office, skill in Photoshop and Adobe Indesign is an advantage
• Experience in CI development, website development and video creation
• Excellent command of English and Mandarin, competency in Spanish is an advantage
• Willing to travel frequently

We offered attractive remuneration package will to the right candidate. Interested parties please send resume with expected salary and availability by clicking “Apply Now”

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