Responsibilities: 

• Play a key role in translating Global Sources’ business and marketing objectives into social media strategies and plans
• Devise effective social media PPC campaigns to promote website, features and content to relevant target audience
• Involved in planning and execution of social media PPC campaigns (including audience research, develop messaging, conceptualizing ads, etc.) to achieve marketing goals
• Identify, develop and test new social media channels to achieve marketing goals
• Increase visibility and engagement of company’s social content through paid promotion
• Regularly track and analyse campaign results to identify opportunities and optimize campaign performance
• Analyse appropriate social data/metrics, insights and best practices to improve results
• Involved in budgeting and monthly review / reporting of campaign results to management 

Requirements:  

• Diploma or Degree in relevant disciplines (e.g. Marketing, Business Administration, Mass Communication, New Media)
• 1 to 2 years of experience in social media marketing or as a digital media specialist
• Excellent writing and communication skills in English
• Familiar with web and social analytics tools
• Knowledge of digital marketing and good understanding of major social media channels
• Demonstrated ability to apply innovative practices into digital marketing projects
• Enjoys critical and creative thinking
• Be a team player and yet be able to work independently
• Self-driven and highly motivated

Interested parties please submit resume, covering letter and salary requirement by email.

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