Responsibilities:

• Plan and execute a vast of marketing campaigns for mobile acquisition, retention and to grow in-base revenue in order to achieve business target
• Develop and implement the customer loyalty strategy to improve acquisition and retention of customers
• Work closely with channel anchors, frontend and backend departments closely on marketing programs execution to ensure a smooth launch
• Evaluate the effectiveness of campaigns and prepare related reports
• Responsible for pricing strategy and pricing model for business growth
• Monitor on mobile pricing movement, market intelligence, marketing policy, marketing operations closely together with end-to-end delivery of mobile marketing programs with post-campaign analysis

 Requirements:

• University graduate in Marketing, Business Administration or related discipline
• 6 years working experience in marketing of telecommunications / banking / consumer goods or services
• Strong business sense, detailed oriented and a team palyer
• Excellent project management and presentation skills
• Preferably with marketing experience in customer acquisition / retention programs launch
• Excellent command of written and spoken English and Cantonese