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Search Lead - Performance Marketing

MRM//McCann

  • Company Industries:Others

Job Information

  • Post Date:2018-05-28
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Media Buying  Marketing - Direct Marketing  Marketing - Market Research  

Job Description

Responsibilities

  • Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of specialists
  • Effectively presenting strategic and tactical plans to clients, staff and internal teams
  • Provide regular insight and training to challenge and develop specialists
  • Facilitate and manage forecasting, budgeting and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities
  • Manage campaigns on technology partners, such as DoubleClick and Kenshoo, among others
  • Hands on experience working on Google Analytics, DoubleClick Campaign manager, among others

 

Qualifications:

  • 6+ years of work experience (2+ years of experience managing teams)
  • Bachelor’s degree in marketing, advertising or communications, MIS or stats preferred
  • In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities
  • Strong command on English
  • Very strong presentation skills
  • Be a proactive self-starter
  • Be a team player and committed to training
  • Have strong management skills
  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once

Company Info

We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.

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