The online advertising operations team is responsible for providing a first class service to advertisers. The team works alongside the sales team and has responsibility for developing quality audience segments and targeting opportunities, pro-actively providing guidance on the opportunities available as well as analysing and communicating the price points for inventory.

Once an order is received the campaign needs to be delivered and managed with strict attention to detail to ensure the campaign runs and delivers smoothly with optimisation to agreed metrics as required. A pro-active approach is taken to ensuring reporting and unique insight is provided and fed back to both the sales teams and presented to advertisers. The team is responsible for advertising across desktop, mobile, video as well as emerging channels such as programmatic and native. ​

The purpose of the role is to pro-actively provide the sales teams with details of available inventory, manage all aspects of online campaigns including chasing of advert creative, optimisation and reporting. As campaign manager, your role is to ensure that the orders are correctly reflected in the booking systems and ad server, that creative is delivered on schedule and that campaigns deliver in full no matter whether they are sold directly or via programmatic and self service channels.   You will need to trouble shoot any campaigns that have issues and be prepared to work with third party creative suppliers. You should take pride in delivering and be prepared to request advice from colleagues to ensure that your campaigns can flourish even if you are away from the office.

Main Duties and Responsibilities

• Provide the sales teams with regular reports on available inventory by targeting type. Ensure that our available inventory is correctly managed and offer solutions as required for targeting to ensure the sales team can offer solutions to advertisers
• Manage orders from the point of booking through to delivery including generating and sending order forms, chasing and inserting advert creative, checking compliance and monitoring delivery to an agreed goal
• Provide visibility to the operations team and the sales team for the status of all orders ensuring campaigns start on schedule and are delivering as expected and that potential issues are raised pro-actively with a view to early resolution of problems. Where possible, set up automated alerts and a process that operates as an early warning system for potential issues
• Testing of all advert creative, ensuring they meet FT specifications, are legally compliant and work correctly on the site. Build strong working relationships with creative agencies
• Manage campaigns that are delivered via programmatic and self service channels ensuring the deals are correctly configured and deliver in full
• Pro-actively provide campaign reporting and presentations tailored to the stage of a campaign and work with the planning and sales teams and advertisers to optimise campaigns to an agreed metric
• Develop best of class audience segments as required for sales briefs.
• Ensure that you or a designated colleague respond to all standard emails within 4 hours and that business critical issues are responded to within one hour
• Pro-actively work to ensure that the tools and process in place are fit for purpose suggesting changes and enhancements and discussing these with the team and management
• Assist with testing enhancements to both the site and the tools the team uses
• Regularly provide updates to the operations team managers on campaign performance and any potential issues

PERSON SPECIFICATION

Essential

• Experience
  • You have a strong awareness of digital advertising services
  • Demonstrable experience of being able to prioritise workload, to work to agreed schedules and to respond in a timely manner as required
  • You should be able to show that you are a first class communicator and that you will be able to build working relationships both internally and externally
  • You should be comfortable with digital technologies with a strong understanding of social media, video, mobile and native
  • It is important that you can demonstrate analysis and reporting skills and are able to translate the analysis into engaging presentations and reports
• Skills
  • Excellent communicator at all levels, a natural evangelist who is passionate about advertising operations as a discipline and our vital role at the FT.
  • Strong attention to detail
  • Excellent analytical skills both for reporting and campaign optimisation
  • High level of IT literacy and comfortable debugging issues with advert creative or platform issues that may impact campaigns
  • Ability to form strong working relationships
  • Comfortable with prioritisation
• Attitude
  • You are execution focused and are keen to succeed
  • Results-driven, high-performing, high-quality work attitude
  • You are pro-active and look to seek out the opportunities rather than waiting to be asked
  • Have a strong personal interest in the news media and advertising, relishing the chance to help build the future of one of the great global brands in media
  • You must demonstrate the maturity to work independently on a day-to-day basis and have the wisdom to know when to collaborate, delegate and/or escalate
  • You work in a collaborative manner and are pro-active in always seeking to improve
  • You have a desire and a hunger to look at the bigger picture looking more broadly at the needs of FT without being limited to just the specific campaigns or sales reps you are working with
  • An appetite to be involved with fast moving technology will be an advantage
• Language Skills
  • Both written and speaking English essential
  • Ability to communicate in Cantonese an advantage

Only shortlisted candidates will be notified. Thank you for applying.

Please apply via the link below:

https://ft.wd3.myworkdayjobs.com/FT_External_Careers/job/Hong-Kong/Senior-Campaign-Manager_JR002214

The Financial Times is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment. Personal data collected will be kept confidential and used for recruitment purpose only.