Job Title: Digital Performance Lead

Reporting To: Deputy Head of Digital 

Location: Hong Kong 

Reports: Execution team based in Red Fuse India

Overview

Responsible for the delivery of biddable media for Colgate Palmolive within the Asia Pacific Market. Overseeing the delivery of Paid Search, Facebook ads, and YouTube; strategic development, workflow management, team management, client engagement and digital advancement.

Key Roles and Responsibilities

• Ownership of the Paid Search delivery of Colgate in Asian Pacific markets:
• Alignment with clients on the budget & approach
• Ideation on aligning paid search with integrated campaigns
• Management of the centralized paid search operations team
• Presentation of results to agency as well as local & regional clients
• Overseeing delivery of YouTube & Facebook ads across Asia Pacific
• Supporting the Red Fuse & local market media teams to get campaigns delivered
• Overseeing the workflow of the ad ops team
• Making sure best practices are followed for tagging & tracking
• Working with the Red Fuse data team to understand & present performance
• Supporting projects to expand eCommerce for Colgate Palmolive in Asia
• Management of workflow & reporting for projects to boost Colgate website SEO
• Directing centralized ad operations team on with ad serving of programmatic advertising (India team)

Key Relationships

• Red Fuse Digital, Media, Strategy and Account Management teams
• Colgate Regional IMC Director and Colgate Regional Digital team
• Local vendors and technology partners (Sizmek and Double Verify)
• Local market agency client leads and teams
• Local, regional, and global Search teams

Key Skills/Requirements

• Digital background. Digital media implementation experience a must
• Minimum of 4-5 years experience working on high volume paid search projects
• Excellent working knowledge on Facebook & AdWords
• Experience in SEO and Ecommerce is desirable.
• Familiarity with ad technology such as web analytics tools, ad serving technology,
• Understanding of platforms, how they work and what data is available
• Excellent numerical and analytical skills
• Clear & effective communication across all area's - written, verbal, presentation
• Data visualization and story-telling ability
• Delivers high quality work that in a concise, comprehensive and on time fashion
• Proven collaboration skills
• Excellent project management skills

If you meet the requirements above please send your CV and a letter giving your present and expected salary.