• Define customer value propositions for target segments and oversee all customer-facing activities – campaigns, promotions, advertising and loyalty programs etc to ensure alignment of segment proposition.
• Develop and execute customer value proposition and plans for meeting the annual business targets
• Participate in the product development, campaign design and execution to be in line with the experience and proposition defined for that segment to ensure the right fit between product portfolio, segment needs and growth goals
• Formulate differentiated segmentation strategies based on researches and customers insights
• Build capability to penetrate the identified segments
• Drive strategic segment initiatives and projects to achieve business objectives
• Develop digital segmentation sale tools for accelerating growth

Job Requirements:

• University degree with over 5yrs working experience in financial services insurance or related industry, at least 5 years of which in a Marketing customer relationship management, Business Development, or Project Management role
• Insurance experience and segmentation experience is a must
• Strong business acumen and result oriented with proven track record in attaining business results
• Strong analytical and execution skills
• Able to lead internal and cross-functional teams and be a team player
• Good in spoken and written Chinese and English
• Required to be licensed if the job may involve regulated activities