Responsibilities:

• Develop go to market strategies for new digital product launches
• Work with country teams to assess and oversee business case development and tracking post launch performance
• Identify opportunities to boost customer awareness and engagement for Insurance using data or analytics and consumer or competitive insights
• Prioritize opportunities for other digital channels based on highest business impact and obtain sign off from all stakeholders to commit resources
• Coordinate planning and execution via digital teams and Relationship Manager channels
• Track performance and drive further optimization of campaigns
• Drive requirements with product owners to improve conversion rates
• Identify opportunities to optimize cross selling between products, retail and wealth
• Setup a Business As Usual procedure to ensure local markets are learning and implementing best practices
• Partner with local commercialization leads to drive activities for insurance products and to ensure targets are met
• Work with the legal, regulatory and compliance teams to tackle any historical policies that are limiting the adoption and communication around our insurance businesses.
• Develop initiatives under the new Digital Channel model to build and leverage Profit and Loss mindset and actions around these product groups. Work directly with the Global, Commercialisation, Data and Insights teams to create and execute a significant step up in customer activity, engagement and conversion.

Requirements

• Broad knowledge of Insurance products and value drivers
• Prior experience in Customer focused roles
• Ideally digital execution skills or demonstrable success in creating action and building execution capability.
• Ideally has experience from a leading eCommerce company, or similar Web/Mobile heavy industries.
• Deep understanding of CRM, segmentation techniques, journey optimization techniques and eCommerce analytics
• Possess a blend of business and technical savvy, ability to drive strategy into action
• An entrepreneurial drive, with the ability to deconstruct and solve problems, to investigate drivers and figure out why things happen
• Proven ability to build strong relationship across stakeholder groups with the ability to effectively influence and communicate across various business lines and units and at senior levels within the organisation.
• Customer focussed, results based approach, able to deliver to deadlines
• Demonstrates flexibly when addressing shifting or competing priorities.
• Proven ability to influence large teams without direct leadership authority

This role is perfect for a candidate from a consulting background or in-house strategy team with strong exposure to Go to Market strategies. If you're interested to find out more, please send your profile and JD to dchan @cornerstoneglobalpartners.com