We are looking for a seasoned marketer to drive marketing efforts in Hong Kong and Macau for a portfolio of Plaza Premium Group brands including flagship brand Plaza Premium Lounge, Aerotel and other airport hopistiality services within the Group. The right candidate is expected to understand well the travel ecosystem and consumer lifecycle in order to strategize and execute an effective marketing communications plan in the respective markets. 

Responsibilities

• Plan and implement integrated marketing activities to drive brand awareness and customer acquisition via various marketing channels including, but not limited to, PR, social, advertising, brand collaborations, trade events in Hong Kong and Macau.
• Build and maintain relationships with press, bloggers and KOLs to maximize brand and product publicity
• Develop and execute social content plan and calendar based on group social strategy
• Supervise marketing agencies and / or in-house design team in executing marketing and PR campaigns and promotional design or artwork
• Develop and produce marketing collaterals based on brand guidelines e.g. point-of-sales displays, print advertisements, eDM, digital banners, premium gifts, brochures to support sales and marketing activities.
• Work with eCommerce team to implement and maintain local updates on brand website(s)
• Conduct regular market research and analysis on market landscape, competitor’s analysis, consumer behaviors, media consumption for effective marketing planning
• Support Business Development and Sales with marketing collaterals in securing new business and revenue opportunities
• Plan and implement marketing efforts for any new product and brand openings
• Manage marketing budget and project timelines
• Work closely with Group Marketing team to ensure local marketing efforts are aligned with group guidelines

Requirements

• Degree holder in Marketing or related disciplines
• Minimum of 8 years marketing experience, preferably in hospitality or aviation industry
• Dynamic, resourceful, result-driven with the capability to articulate business objectives in a compelling manner
• Strong interpersonal skills in communicating with people from different backgrounds and at all levels, both internally and externally
• Excellent project management and time management
• Team player yet able to work independently
• Proficiency in MS Office, skills in Photoshop and Adobe InDesign is an advantage
• Excellent command of both written and spoken English and Chinese

Interested parties please send a full resume with date of availability, current and expected salary by clicking "Apply Now".

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