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Performance Marketing Lead (SEM)

FXHB Group Company Limited

  • Company Industries:Others

Job Information

  • Post Date:2018-06-15
  • Location:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:IT Project Management / Team Lead  Marketing - Marketing Communication  Digital Marketing  

Job Description

Responsibilities:

  • Manage digital marketing strategy, overseeing all digital channels and making sure that the Company's core objectives of awareness raising and income generation are met.
  • Responsibility for B2B Go To Market Strategy and various demand generation / lead generation digital marketing practices for our financial trading platform in global market (outside Hong Kong and China)
  • Creating strong campaigns in-keeping with brand values.
  • Manage performance marketing spend to ensure achievement against commercial goals.
  • Lead the development of new digital channels, analyzing and scaling the ones that deliver significant ROI
  • Working closely alongside software development team regarding UAT and measuring impact of any changes.

Requirements:

  • At least 5 years of integrated online marketing experience, preferably in financial field
  • Demonstrated ability to develop and manage a strategic marketing plan;Experience in digital product management and digital marketing is preferred
  • Experience in an operational role, preferably within a sales environment
  • Strong analytical capabilities and excellent numeracy skills Ability and experience to manage and deliver customer engagement campaigns (multi-channel: ABT, BTL, Social, PR, Digital especially on paid search, display, performance marketing area)
  • Strong process orientation, with the ability to create scalable numerical models
  • Strong self-direction and initiative; willingness to take complete ownership over specific activities
  • Exposure to business performance improvement projects, incorporating system and process implementation
  • Ability to apply direct marketing & marketing theoretical models to strategic marketing planning
  • Understanding of Marketing and Advertising related legal acts
  • Excellent interpersonal skills, an ability to influence co-workers from multiple disciplines and experience presenting to senior management
  • Demonstrated initiative and problem solving skills with a service focus
  • Demonstrated ability to manage multiple projects and stakeholders simultaneously
  • Management experience
  • Knowledge of MS Office suite - expert Excel skills a must
  • Digital / online experience, a passion for Digital Media a plus

We offer attractive remuneration package including 5-day work per week, double pay and discretionary performance bonus, medical insurance scheme, caring leaves such as marriage leave and paternity leave etc. to the right candidate.

Interested parties, please send full resume with current, expected salary and availability by clicking "Apply Now".

Our Company Website: http://www.fxhbgroup.com/

We are an equal opportunity employer and welcome applications from all qualified candidates. All personal data collected will be treated in strict confidence and be used solely for recruitment purpose.

 

Company Info

FxHB Group Co. Ltd.

FxHB Group is a well-established Chinese capital firm which focus on providing trading platform with eCommerce and value-added services Since 2008. With our aggressive and rapid growing business in the APAC regions, UK and USA market, we are currently looking for passionate and innovative talents to excel. We hold a leading MT4 trading platform and operate under the protection of CGSES with AA membership (no. 106) globally. 

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