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Senior Channel Marketing Executive (Ref: 18-32/JDB)

Swire Foods Holdings Limited

  • Company Industries:Food and Beverage

Job Information

  • Post Date:2018-07-11
  • Location:Not Specified
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Brand / Product Management  Marketing - Market Research  Marketing - Marketing Communication&nbs

Job Description

Job Scope:

  • Develop channel marketing strategies for Hong Kong and China
  • Responsible for developing and executing channel activation campaigns
  • Design channel activation tools for local sales region to apply
  • Assist online channel operation
  • Understand channel characteristics of different regions
  • Identify and keep record of channel changes on Promotional regulations and Promotional activity format, cost and efficiency
  • Develop standard procedure or template for channel marketing activities application, post activity evaluation
  • Develop channel activities and communication base on Brand/ Product Marketing team's advices and strategies
  • Develop POSM, standard and guidelines for local replication
  • Communicate product USP and promotion mechanism to sales team for channel activities
  • Assist sales team to produce sales tools to communicate with channel stakeholder during new product launch
  • Conduct analysis of channel marketing activities
  • Assist online channel operation and promotion

 

Requirements:

  • Degree holder, major in Business or Marketing
  • 3-5 years of relevant work experience, preferably in China FMCG marketing or F&B related industry
  • Sound business acumen and results oriented
  • Solid understanding of customer and market dynamics
  • Good interpersonal, influencing and analytical skills
  • Fluent in Cantonese, English and Mandarin
  • China market experience is a plus

 

We offer competitive package to the right candidate. Qualified and interested parties please send application quoting the above reference number and detailing contact information, education and employment background, and salary expectation to Head of Staff Department, John Swire & Sons (H.K.) Ltd., GPO Box 1, Hong Kong or by clicking "Apply Now". Only shortlisted candidates would be contacted.

We are an equal opportunity employer. All applications received will be used exclusively for selection purpose and handled confidentially by authorized personnel only. Your application may also be considered for other suitable positions within the Swire group. (Please indicate clearly on your application if you would not like to be considered for other suitable positions within the group.) Unsuccessful applications will be destroyed after an appropriate time.

Company Info

Swire Foods group invests in and manages the development of various new food categories through its holding company Swire Foods Holdings Limited. The group manufactures, packages and distributes a variety of foodstuffs and beverage products under Swire Foods Trading (China), Taikoo Sugar, Swire MP Foods and Chongqing New Qinyuan Bakery.

 

Swire Foods Trading (China) distributes food products under the “Taikoo” brand and other brands in Mainland China. The company is also an exclusive distributor of Mövenpick ice-cream products in Mainland China.

 

Iconic brand Taikoo Sugar was established by Swire in 1881 and refined sugar in Hong Kong for almost 90 years. Today, Taikoo Sugar packages and sells premium sugar products, branded and private label single-serve sachets of sugar, salt, pepper and tea to the retail and catering sectors in Hong Kong and Mainland China. The company also has a well-established export business, and currently markets branded sugar products in Southeast Asia, the Middle East and North America.

 

Swire MP Foods is a 60:40 joint venture formed by Swire Foods Holdings and Mövenpick Foods Licensing Limited. Established in 2013, the company markets premium-quality coffee through retail and catering sectors in Hong Kong and Mainland China.

 

Chongqing New Qinyuan Bakery, a leading bakery chain in southwest China with 600 stores in Chongqing, Guiyang and Chengdu. It is wholly-owned by Swire Foods Holdings. 

 

With the expansion of the businesses, we have the following opening which calls for self-motivated and competent candidate urgently.

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