Role:

The Digital Marketing Officer is responsible for developing and managing digital marketing campaigns of the Group, utilizing a range of techniques including SEO, SEM and PPC. He / she is also responsible for overseeing and implementing the social media strategy for the company.

Duties:

®  Creates, plans and execute all web, SEO/SEM/PPC, marketing database, websites, apps, email, social media and display advertising campaigns;

®  Builds and maintains the Group’s digital footprint and social media presence;

®  Devises and creates digital content (websites, emails, social media, e-newsletters text campaigns, etc.);

®  Tracks and measures the success of digital marketing campaigns and initiatives and assess against goals (ROI and KPIs);

®  Plans, executes, and measures experiments and conversion tests, to evaluate end-to-end prospects and Customer experience across multiple channels and prospects and Customer touch points;

®  Reports and presents findings on measurements, and on performance of all digital marketing campaigns to Executive Management Team;

®  Collaborate with other internal teams to create landing pages and optimize user experience;

®  Makes information and advertising more interactive by adding case studies, videos and infographics to apps, email, social media and display advertising;

®  Identifies trends and insights, and optimizes digital performance based on the insights

®  Collaborate, as need be, with agencies and other vendor partners;

®  Evaluates emerging relevant digital marketing technologies and provides advice and perspective for adoption where appropriate.

Skills & Requirements:

üBS/MS degree in Marketing or a related field;

ü2+ years of proven working experience in digital marketing;

üDemonstrable experience leading and managing SEO/SEM/PPC, marketing programmes, database, email, social media and/or display advertising campaigns;

üHighly creative with experience in identifying target audiences and devising digital campaigns that engage, attract and convince;

üExperience in optimizing landing pages and user funnels;

üSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.);

üExperience in setting up and optimizing Google Adwords campaigns;

üWorking knowledge of HTML, CSS, and JavaScript development and constraints;

üStrong analytical skills and data-driven thinking;

üUp-to-date with the latest trends and best practices in online marketing and measurement;

üOutstanding communication (written and verbal) and interpersonal abilities;

üEnglish is a must; other language skills a plus.