Title: Social Content Strategist

Employment Type: Full time, permanent

Principal Work Location:Hong Kong

Commencement Date: ASAP

Market Focus: Hong Kong, China and APAC Regional

Responsibilities

• Contribute to the evolution and articulation of brand voice and identity
• Develop social media & content strategies across multiple channels for a portfolio of local, mainland and international brands
• Create content calendar and engaging content optimized for platforms and channels
• Actively manage social media channels on behalf of clients.
• Work with creative team and other colleagues to formulate and execute creative ideas and concepts.
• Establish network with KOLs/publishers/content partners and liaise with them for innovative and cost-effective ideas/solutions.
• Monitor, measure and report the performance of content marketing campaigns.
• Execute, optimize and report digital media activity where necessary

Key Skills & Requirements

• Degree holder in multi-media / journalism / digital marketing preferable
• Min. 2 years relevant experience in social publisher / social media agency / digital marketing
• Extensive experience in writing social media post and managing social media channels – Facebook, Instagram, Youtube, Linkedin, Wechat and Weibo
• Proficient in Excel Pivot, PowerPoint and Photoshop/Adobe
• Experience with Google AdWords, Baidu, DoubleClick and Miaozhen is a definite advantage
• Problem-solving, proactive and creative minded
• Native Cantonese speaker and excellent command of written and spoken English and Chinese