Main Duties and Responsibilities:

• Develop media relations plans (including strategy, goals, budgets and tactics), aiming at high-level placements in print, broadcast and online media for tradeshows;
• Leverage existing media relationships (local, regional and international) and cultivate new contacts within business and industry media in order to improve press efforts and exposures for tradeshows;
• Develop and evaluate opportunities for media partnerships on an on-going basis;
• Manage and monitor press inquiry hotline / email account, metrics, media relations processes and press release approvals;
• Propose ideas proactively for media pitches to stimulate media coverage;
• Write pitches, backgrounders, press releases, byline articles, key messages and blog posts, etc.;
• Support framing and development of main message points for better position prior to media interviews;
• Prepare speeches, talk points and varied communications materials assisting company spokesperson(s) in interviews;
• Direct management of team-members to execute media programs;
• Monitor, analyze and communicate results;

Requirements:

• Bachelor Degree or above
• At least 6-8 years of managerial experience in media relations.  Trade show experience will be an advantage
• Good Relationship with Medias (local, regional and international).  Good business and marketing sense
• Strong interpersonal skills
• Able to work under pressure and meet tight deadlines
• Fluent in spoken and written English, Cantonese and Mandarin

Interested parties please submit resume, covering letter & salary requirement by email.

(Personal data collected will be used for recruitment purpose only.)