PURPOSE

The responsibility is to ensure volume and market share achievement through tactical visibility, relationship management with the key stakeholders, brand outreach within the target group and adhere to a strong monitoring and review process to achieve the budgeted number of leads, applications, and fresh admissions. 

JOB DESCRIPTION AND RESPONSIBILITIES

For social media management, you'll need to:

• Develop and execute a social media strategy and set goals to increase brand awareness and increase engagement
• manage all social media channels such as WeChat, Facebook, Instagram and Google +
• plan content and delivery and use appropriate tools to manage multiple social media channels
• develop and manage competitions and campaigns that promote your organization and brand
• write engaging blog posts and articles
• create engaging multimedia content such as videos, and/or outsource this effectively
• form key relationships with influencers across the social media platforms
• manage and facilitate social media communities by responding to social media posts and developing discussions
• monitor and report on performance on social media platforms using tools such as Google Analytics
• educate other staff on the use of social media and promote its use within your company (in-house roles)
• regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).

For sales and marketing management you need to:

• Organize a Key Account Management/ Relationship building with Principals of a Variety of Institutions
• Approach Key Stakeholders, Grade A colleges for student engagement activities
• Conduct events & activities to capture leads
• Provide accurate weekly, monthly and quarterly forecasts
• Ensure that sales documents reach each resource on time.
• Expand the network and increases output from the existing accounts.
• Ensure a minimum number of field visits for self on a weekly basis.
• The above description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude other duties as assigned.

KEY DELIVERABLES

• Enrolment Growth
• Relationship with A grade colleges and Key stakeholders
• Market penetration
• Brand Building
• Self-Performer/Driven 

KEY COMPETENCES

This position can only be taken by a person who understands the Language and Visual Codes of the local Art and Design disciplines as well as the education sector in Hong Kong and Southern China.

1 - Market Driven - Possesses deep knowledge of local market, community, business and student needs, demographics, industry forces, government and political forces, competition and perceptions regarding image/brand and educational quality

2 - Influential - Persuades and influences others without direct reliance on authority; communicates and negotiates effectively in oral and though a wide range of media channels

3 - Strategy Development- formulates the strategy on products & services, anticipates and is responsive to industry market trends by strategic decision making; clearly communicates the vision how, why and when and has enough buy-in down the line in the Academic Environment.

4 - Language Command - Good oral and written language command in English, Cantonese, and Chinese

5 - Education - Degree in relevant field; Sales, Retail, Business Development

Full Time Job

Location

Sheung Wan, Hong Kong

Reporting to

Executive Secretary and Administrative Director

Salary 

The Salary offered will be commensurate with qualifications and experience. To apply, please send your resume with full details of education and work experience, stating present and expected salary, and indicating earliest available date to Boötes Limited.

To know more about us, please visit our website at www.bootes.cc We are an equal opportunity employer and welcome applications from all qualified candidates. Personal data collected will be treated in strict confidence and used only for recruitment-related purpose. Applicants who have not heard from us within four weeks may consider their applications unsuccessful. All personal data will be destroyed after 12 months.