Our client is one of the largest Quick Food Restaurant groups across the globe.

Responsibilities:

• Work closely with the Head of Marketing to determine appropriate marketing strategies in all market segments towards maximizing restaurants’ revenue
• Provide input to the programs & platforms in achieving set goals & targets
• Plans and oversees advertising and promotion activities.
• Establishes and maintains relationships with venders and key strategic partners
• To lead marketing program implementation and execution to its excellence
• Collaborate with cross functional departments in actualizing the planned programs
• Liaise and work with various agencies and partners
• Review cost analysis and projection of each marketing program and manage budget in the most cost effective way
• Leads the execution of specific assigned tactics or initiative. Development of all marketing materials, include but are not limited to TVC, Digital / Social, Print ads, Outdoor advertising, POP and online
• Is accountable for developing a project time line in conjunction with relevant agencies and parties, and ensures timely execution
• Lead special projects such as website development, CRM and should be savvy on media strategy and planning
• Monitor program performance and make timely adjustment to achieve target result
• Lead the development of initial projections of quantities for promotional items

Requirements:

• Bachelor degree in marketing or equivalent
• Min. 10 years relevant experience in MNC
• Retail operations / Catering / FMCG experience will be an advantageous
• With proper training for ATL & BTL activities
• Functional expertise in social network, digital marketing, website development and CRM is preferred
• Strong sense of business analysis and acumen
• Very good interpersonal skills, proactive, innovative and open minded
• Good understanding of consumer dynamic
• Able to work under pressure and meet very tight deadline
• Fluent written and spoken Chinese and English
• Computer literacy in Microsoft Words, Excel and Power Point is a must